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Course :

Identity 2

Instructor :

Thomas McNulty

Category :

Print, Identity, Web

Typeface :

Gotham, Trade Gothic, Rockwell

Objective :

Design and establish an effective marketing campaign system to aid the strategy and positioning for the client, Chipotle, and their philosophy “Food With Integrity”. We are not redesigning the brand, but working to create a graphic application system which will demonstrate our concepts.